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Thoughts on software engineering, UI/UX design, and building products for the African market.
When to Rebuild vs When to Refactor: A Decision Framework for Founders
The refactor vs rebuild decision is almost always made on gut feeling rather than structured evaluation. Here is a practical framework for making it as a business decision, with honest cost estimates for both paths.
July 26, 2026
Why Your Checkout Flow Is Losing You Money at the Last Moment
Most checkout abandonment is not a pricing or trust problem. It is a friction problem that accumulates across the flow in small increments. Here is where that friction most commonly lives and how to find exactly where you are losing people.
July 19, 2026
How to Evaluate a Developer Portfolio When You Are Not Technical
Not being able to read code is not the disadvantage most founders think it is. The things that make a developer portfolio genuinely credible are not in the code. Here is a practical framework for evaluating one without any technical knowledge.
July 12, 2026
The Most Expensive Mistake Startups Make When Building Their First Product
The most expensive startup mistake is not rushing development or choosing the wrong stack. It is building a solution before the problem is fully understood. Here is what that costs, and what getting it right actually looks like.
July 5, 2026
What a Messy Codebase Actually Costs Your Business
Technical debt is not a technical problem. It is a business problem that happens to live in the code. Here is what it is actually costing your business, five signals that it has crossed the threshold, and how to think about what to do next.
June 29, 2026
Why Your Product Design Is Costing You Users and You Do Not Know It
Design problems do not announce themselves as design problems. They announce themselves as low conversion, poor retention, and users who leave without saying why. Here is where to look and what to fix.
June 22, 2026
What to Look for When Hiring a Full-Stack Developer for Your Startup
Most founders hire developers by looking at the wrong signals. GitHub stars and technology lists do not tell you whether someone will understand your product. Here is what actually does, and the five questions to ask in any first conversation.
June 15, 2026
What I Learned From Writing Publicly About How I Build
Twelve posts in. Here is what the discipline of writing publicly about how I build has taught me about the work itself, which arguments landed and why, and what I would do differently if I were starting again.
June 7, 2026
Integrating Payments in Complex Markets: What the Docs Do Not Tell You
The docs tell you how to accept a payment. They do not tell you what to do when your users pay in four different ways, expect different checkout flows for each one, and occasionally switch methods mid-session. Here is what that complexity actually looks like.
May 31, 2026
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