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Thoughts on software engineering, UI/UX design, and building products for the African market.
The Most Expensive Mistake Startups Make When Building Their First Product
The most expensive startup mistake is not rushing development or choosing the wrong stack. It is building a solution before the problem is fully understood. Here is what that costs, and what getting it right actually looks like.
July 5, 2026
What a Messy Codebase Actually Costs Your Business
Technical debt is not a technical problem. It is a business problem that happens to live in the code. Here is what it is actually costing your business, five signals that it has crossed the threshold, and how to think about what to do next.
June 29, 2026
Why Your Product Design Is Costing You Users and You Do Not Know It
Design problems do not announce themselves as design problems. They announce themselves as low conversion, poor retention, and users who leave without saying why. Here is where to look and what to fix.
June 22, 2026
What to Look for When Hiring a Full-Stack Developer for Your Startup
Most founders hire developers by looking at the wrong signals. GitHub stars and technology lists do not tell you whether someone will understand your product. Here is what actually does, and the five questions to ask in any first conversation.
June 15, 2026