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Thoughts on software engineering, UI/UX design, and building products for the African market.

The Hidden UX Debt That Is Quietly Driving Your Users Away
UX debt accumulates the same way technical debt does, in small compromises that never individually matter until they compound into a product users quietly leave. Here is where it comes from and how to audit for it.
August 16, 2026

Why Your Checkout Flow Is Losing You Money at the Last Moment
Most checkout abandonment is not a pricing or trust problem. It is a friction problem that accumulates across the flow in small increments. Here is where that friction most commonly lives and how to find exactly where you are losing people.
July 19, 2026

Why Your Product Design Is Costing You Users and You Do Not Know It
Design problems do not announce themselves as design problems. They announce themselves as low conversion, poor retention, and users who leave without saying why. Here is where to look and what to fix.
June 22, 2026