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Thoughts on software engineering, UI/UX design, and building products for the African market.
paymentsproduct thinking
Why Your Checkout Flow Is Losing You Money at the Last Moment
Most checkout abandonment is not a pricing or trust problem. It is a friction problem that accumulates across the flow in small increments. Here is where that friction most commonly lives and how to find exactly where you are losing people.
July 19, 2026
product thinkingui/ux design
Why Your Product Design Is Costing You Users and You Do Not Know It
Design problems do not announce themselves as design problems. They announce themselves as low conversion, poor retention, and users who leave without saying why. Here is where to look and what to fix.
June 22, 2026